|

Tony Thomas
(25th March 1951 - 7th April 1997)
founder of Unit One
Entertainment
|

|
Tony
Thomas - Biography
(biographer Dave Bradley)
Former milkman Tony Thomas formed what is now known as Unit One Entertainment
back in 1977, working out of the kitchen of his house which
he shared with his wife Elaine and new baby daughter Dawn in
Irlam, this initially a one man operation. As with all DJs had started working for himself,
building a unique and extremely good reputation for himself
entertaining the masses. He over time started to become so
successful that he had to start farming out all the extra work to
a few friends. Eventually there was a need to take the next
step and create what was to be the beginning of Unit
One as a company. Being based at home in a tiny kitchen, it
was inevitable and necessary that Tony's wife Elaine had to
be evermore involved helping out on clerical matters. As Tony's reputation had spread so had the
demand, with handful of DJ's in his stable Tony started
provide some of the best DJ entertainment that the North of
England had ever seen. Before long Tony and his merry band
of fellow jocks began to be recognised by other Agents.
The Crazy 80's
Although it wasn't any kind of recognised
training scheme, Tony ended up introducing many lads to the
joys of Dee-Jaying. Many a novice would go out with him as a
roadie and see him work, then six months down the line would
end up playing the wheels of steel as DJ themselves. Such
was the influence that Tony had on anyone that went out
working with him, they found themselves hooked, and wanted
to do what he did. He was jovial, comical and had that
indefinable quality where you instantly liked him, a man who
was always ready to listen to what other people had to say.
He never wanted to come across a boss, he wanted to be you
mate.
Steadily through the eighties Tony worked away at making
Unit One into much more of a company but keeping the feel of
a friendly band of DJs doing what they do best - having a
really good time. It was the decade in which everyone found
that they could have a party for any occasion as DJs became
evermore popular in pubs and clubs. With this in mind Tony
got together with DJs Steve Sale and Jonny Spangles, and
created a seventies show, "The Night Fever Roadshow". Where
they recreated some the great dances of that decade (in full
seventies costume). This show took them all the way to the
Hippodrome in London where they performed to a packed
sell-out audience. By the late eighties Tony's little empire with Unit One had grown
to such an extent that a full time office was necessary.
Naughty Nineties
With the help of Elaine and now long time friend
and fellow DJs Phil Brookes and Steve Sale Tony opened the
very first office. Based near Irlam's' Of The
Hight at Sorrel Bank House, this was to be Unit One's new
home for the next few years. Where into the nineties
the company continued to grow taking on more and more public
and corporate work as well as taking on more much needed DJ's.
The office staff also grew and Tony's daughter Dawn was also
taken on in a temporary capacity to help with the increasing
workload. A significant demand began to develop for other forms
of entertainment such as singers and bands, so with Elaine &
Steve Sale helping spread the load, Tony decided
to dip his toe in the water, and Unit One began to take on
and use live artists and entertainers. This was Tony's first
step to become a fully fledged across the board
entertainment agent. After a slow beginning things
started to take off. With Tony at the helm the company
started to grow in ever wider circles, having the added
attraction that "Joe Public" could now book all their
entertainment for their wedding regardless of the type. It
had been a thorn in Tony's side that he had been denied some
types of work, people had gone to other Agency's to get
their DJ and their singer together, but now Unit One could
successfully offer this same service.
At the beginning of the nineties Tony had over hundred and
twenty DJs working for him and selection of live artists.
With some many DJs working for him Tony started "The Unit
One Awards Night", a night where once a year he would get
together all the DJs, their family and friends for an
"Awards Night". This event was fully catered for by Tony,
complete with one or two live show stopping bands and a
comedian. Along with this were of-course the all important
awards, awards like "Best DJ of The Year", "Most Requested
DJ", "Best Club DJ", "Best Pub DJ" and so on... This was a
way of Tony giving something back to those that had been
working for him by way of thanks. It was also a way of
getting everyone together creating a big social event where
everyone could let their hair down and be entertained and
wined and dined for change.
By the mid nineties Tony with Unit One had begun to work
with other agents in the entertainment world, big players,
exchanging bookings and sub-contracting entertainers for
more and more high profile events. The presence that Unit
One now had in the entertainment industry couldn't be beaten
as other large entertainment agencies started to approach
Tony for DJs.
ITV commissioned a program that would follow the lives of
different people from different walks of life and one of the
people that they selected was Tony Thomas. Granada in
Manchester had become aware of Tony and his reputation and
wanted to delve further into the world of a full time
professional DJ. It was a fly on the wall style program that
featured every aspect of what was in Tony's day to day life
in and around his job, from first thing in the morning to
last thing at night. Each program was dedicated to each
person and their job, this meant we got to see a whole day
in the life of Tony. In it you got to see how hard Tony
worked and how committed and professional he was at his job.
He understood the loyalty that was show to him by his DJs
and looked on them as equals, which gave birth to The Unit
One Holidays. He would with Elaine organise a small package
holiday where he as some of the Jocks would take over a
villa or small holiday complex in a climate that was bit
warmer than Britain.
In 1996 Tony took his younger brother Lloyd Thomas on as a
DJ. This proved invaluable to Tony, as well as having his
brother onboard, he knew he would have someone else who
would work to the same exacting standards so he could
without hesitation put Lloyd out on bookings where Tony had
been asked for. This was very important as Tony had a wealth
of experience that no other DJ had, in many respects he was
head and shoulders above all the rest, unrivalled. Lloyd
grew and under Tony and developed a style of his own that
had shades of Tony thrown in.
Sadly just six months later in 1997 while on holiday in
America Tony died. It was totally unexpected and was big
shock to everyone, especially his wife Elaine and daughter
Dawn who were at his side when he passed away.
He arrived back here in the UK a week later where his
funeral took place at St Marks church in Worsley which was
packed to the rafters with standing room only. Throughout a
very moving ceremony, a video of Tony's TV documentary was
shown on a big screen. The funeral then moved on to Agecroft
Cemetery where the burial took place with the whole
congregation from the church in attendance that numbered
into the hundreds.
Unit One then became under the ownership of Tony's wife
Elaine. Undecided as to what to do with this highly
successful company, she continued to run it as normal till
2001 when she sold it to Tony's best friends and fellow DJs,
Steve Sale and Jon Hindley.
Tony's Legacy
As the years have gone by since Tony's death, the
current directors Steve Sale and Jon Hindley have continued
to take the company in the direction that was in Tony's
heart. Using Tony's ideas, ideals and hopes for Unit One.
Taking it on to be an even bigger, stronger company and market
leader in the entertainment field. Not just in the North
West but in the whole of the country. |
© 2004 Unit One Entertainments. All rights reserved.
|